“In October of each year, Dutch Design Week (DDW) takes place in Eindhoven. The biggest design event in Northern Europe presents work and ideas of more than 2600 designers to more than 350,000 visitors from home and abroad. In more than 120 locations across the city, DDW organizes and facilitates exhibitions, lectures, prize ceremonies, networking events, debates and festivities.
Although during the event every imaginable discipline and aspect of design is on offer, the emphasis is on experiment, innovation and cross-overs. Exceptional attention each year goes to work and development of young talent.”
This year the theme for the DDW is “if not now, then when?”. This is an appeal for follow-up action based on last year’s theme (“if not us, then who?”) and is therefore literally a call to action. For the Fluctus-crew this was reason enough to go and check out Eindhoven. These issues also regularly arise at design agencies, which made it an inspirational day and experience for Fluctus.